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Sony to spearhead its way into the B2B segment

December 12, 2007

Sony is reportedly planning to make its way into the B2B market in Ireland, with a new division that will target companies and even non-profits that need specific audio-visual equipment for their presentations.

Initially, Sony will focus more on the market for data business projectors, public display screens, CCTV equipment and videoconferencing used by many businesses today.

Sony's specific target market includes organisations in the healthcare, media, network video monitoring, retail, eCommerce, transport and large venue sectors offered in today's B2B activities.


Eamon Halligan has been appointed as channel development manager. Halligan was previously an account manager with Epson in Ireland.

Raj Pandya, general manager of the B2B department at Sony Ireland said “today’s announcement marks the direct presence of Sony Professional Solutions in the Irish market.”

Pandya added “its mission is to create and supply products, systems, services and solutions to the business market that draw on Sony’s audiovisual heritage."

He added "overall, Halligan will be providing front-line support for the new B2B division and will actively develop the channel network to generate new business.”

Source: Biz Report

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